Cactus Kid

Cactus Kid

Creative campaign presentation for Cactus Kid: The Battle for Star Rock Mountain, featuring an Instagram pre-order ad and illustrated children's book cover.
Cartoon cowboy character riding a dark red horse and holding a blue toy pistol
Cartoon cowboy character riding a dark red horse and holding a blue toy pistol
Colorful cartoon bee with pink wings, blue head, striped black body, and large dark abdomen
Cartoon illustration of a blue and black bee with pink wings, yellow markings, and a large patterned abdomen
Colorful cartoon firefly with pink wings, blue body, black shell, and glowing heart-shaped abdomen
Colorful rabbit-patterned pencil case with pencils on a desk, beneath four taped prints on a corkboard beside a coffee mug and houseplant.
Color study project featuring a tablet with four colorful cartoon face designs, Pantone color swatches, sketchbook drawings, and coffee on a wooden desk
Canvas tote bag featuring colorful Cactus Kid cartoon artwork, displayed on a library table
Child sitting cross-legged on a carpet and reading a colorful Cactus Kid comic book in a playroom
Abstract green and yellow blurred gradient background
Abstract green and yellow blurred gradient background

To create this project, I used Procreate to break the original artwork down into individual elements, which I then animated separately in After Effects.

I wanted to achieve a playful, cartoon-like aesthetic that remained faithful to the visual style of the comic, preserving its distinctive character throughout the animation.

Graphic design asset board showing separated cartoon character parts, including a green cactus character, motorcycle riders, blue enemies, orange landscape elements, and a file list.
Graphic design asset board showing separated cartoon character parts, including a green cactus character, motorcycle riders, blue enemies, orange landscape elements, and a file list.