Can I sleep here ?
Content creator for Flying A Book.
I developed a marketing campaign focused on visual storytelling for a children’s book series. The project revolves around creating engaging promotional visuals for titles designed for early childhood readers, specifically within the preschool age range of 3 to 5 years old.
Translate the task
The books are interactive lift-the-flap experiences, which required a thoughtful and dynamic approach to visual production. To bring this concept to life, I combined both 2D and 3D techniques. I reconstructed the book in a 3D environment while designing 2D animations that could seamlessly transition into 3D space.
A key aspect of the project was accurately representing the interactive nature of the book. This meant animating the movement of the flaps, showing how they lift and close, allowing the audience to clearly understand the tactile experience through a digital format. The result is a set of visuals that not only promote the product but also capture its playful and exploratory essence.
Lift-the-flap Book
Reimagine the book as a hybrid experience where flat layouts and three-dimensional elements work together to amplify comprehension, engagement and delight.
